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KATHRYN JONES

Marketer | Brand Strategist | Content Creator 

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About Me

Education

I graduated from the University of Michigan in May 2024, Go Blue! I received a Bachelor of Arts in Communication and Media and minor in Art History. Before Michigan, I attended Boston University for two years where I majored in Advertising with a minor in Entrepreneurship. My Communications major gave me a strong foundation in marketing, advertising, journalism, and PR—helping me understand how to craft messages for different audiences and platforms. My Art History minor strengthened my visual literacy and cultural analysis, so I approach storytelling and brand strategy with both strategic intent and a strong eye for design.

Career

Studying Marketing and Art History has attracted me to the most innovative spaces of the world’s leading companies spanning financial services, pharma, and entertainment. I started my career interning at IHS Markit as a Client Relations Summer Analyst in Global Markets Group on the Brokerage, Research, Sales & Trading team. I returned the following summer as a Client Relations Analyst in Global Markets Group on the Equities Team. In summer 2023, I pivoted to work in pharma at Pfizer as a Global Marketing Strategy Intern. After graduating college, I worked retail sales at a fine jewelry company, Mejuri, and had a post-grad internship at Unreasonable Studios as an Account and Project Management Intern. Every role I have held has centered on understanding clients, translating complex information, and creating value-driven experiences. Working across these industries has made me highly adaptable and given me a holistic view of how strategy, branding, and execution come together in different business contexts. That range allows me to quickly learn new industries, communicate effectively with diverse stakeholders, and bring cross-industry best practices into every role. 

Portfolio Showcase

Success Stories

Explore my portfolio showcasing projects such as ad campaigns run on YouTube at Unreasonable Studios, the internal go-to-market launch of Pfizer’s AI platform, ad campaigns for FabFitFun and Wegmans Sacn, and my personal TikTok account—growing 12% month over month—where I create lifestyle, golf, and Mandarin Chinese content. Together, these examples highlight data-driven marketing strategies that drive audience engagement, brand growth, and revenue.

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