Kathryn Jones - Marketing Portfolio

Data-driven marketing, content, and brand strategy across tech, healthcare, retail, and social

I am a 2024 University of Michigan graduate with experience across global marketing strategy, paid media, content creation, and community-driven brand building. I’ve worked across industries including healthcare, tech, retail, and nonprofit, helping teams translate complex ideas into engaging, measurable marketing initiatives.

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My Approach

My approach to marketing is understanding audiences, translating data and insights into clear strategy, and executing content and campaigns that drive engagement and growth. I am especially interested in marketing strategy and social media marketing correlated to how digital tools, emerging technology, and creative storytelling can work together to build brands that resonate.

Expertise

Marketing Strategy & Execution

I bring hands-on experience supporting global and consumer-facing marketing initiatives, from internal go-to-market launches to paid media and content strategy. My background spans campaign planning, audience targeting, analytics, and cross-functional collaboration across global teams.

Innovation

Creative & Digital Innovation

I enjoy experimenting at the intersection of creativity and technology. From launching an internal AI marketing platform at Pfizer to growing my own TikTok presence 12% month over month, I’m constantly exploring new tools, platforms, and formats to connect with audiences in meaningful ways.

Impact

Measurable Impact

I focus on work that delivers real results—whether that’s increasing engagement, supporting revenue-driving campaigns, or building community through content. My experience spans global brands and grassroots audiences, allowing me to balance strategy with execution and performance.