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Data Analysis of YouTube Ad Campaigns + Account Management
Date
June 2025 - August 2025
Location
New York, NY
Trolli Elgato Link
Coach Festival Link
Mission Impossible x Paramount Link
Carmax Link
Smurfs Link
Dolce & Gabbana Link
Karate Kid Link
SweeTarts Link
At Unreasonable Studios as an Account Management Intern working on the Google Account, I analyzed post-campaign performance data to demonstrate YouTube’s effectiveness within a client's media mix and inform their future strategy. I collaborated cross-functionally to create creative concepts for YouTube-based brand campaigns for Google, including Jeep, Nike, D&G Beauty, Coach, CarMax, Etsy and Paramount, including Smurfs, Mission: Impossible The Final Reckoning. These campaigns spanned Creator Ads, Dedicated Videos, and Organic Video Hybrids.
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