Data Analysis of YouTube Ad Campaigns

At Unreasonable Studios as an Account Management Intern working on the Google Account, I analyzed post-campaign performance data to demonstrate YouTube’s effectiveness within a client's media mix and inform their future strategy. I collaborated cross-functionally to create creative concepts for YouTube-based brand campaigns for Google, including Jeep, Nike, D&G Beauty, Coach, CarMax, Etsy and Paramount, including Smurfs, Mission: Impossible The Final Reckoning. These campaigns spanned Creator Ads, Dedicated Videos, and Organic Video Hybrids.